by Kenneth Rudich
This is a video to accompany the blog post “A Big Picture Perspective for Marketing Strategy Excellence.”
The content in this video makes numerous references to other concepts that have also been covered in this blog. For your ease and benefit, I have embedded the links to those posts on this page.
They are:
The Marketing Concept of Value Explained in a Video
Creating Value or Climbing Up a Waterfall
Video Introduction to Value Chain Approach to Marketing
A Value Chain Approach for Marketing Strategy Excellence
Incorporating Principle of Joint-Use in Business Strategy
Incorporating Principle of Re-Use into Business Strategy
Related posts:
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