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value chain marketing-bouncing back from adversity

 

bouncing back from business-related adversityby Kenneth Rudich

Those of you who have been following this blog for a while will recognize that I typically have a specialty graphic or video to accompany each post.  This post, however, nearly became the first out of roughly the last seventy-five to be without such an addition.

If that had happened, it would have been the result of an unwanted – and unfortunate – irony.

The irony revolves around the fact that I’ve recently been writing about the External Forces Analysis as it pertains to the value chain approach for marketing.  As you may recall, one of the external forces is technological factors.

The irony came in the form of an adverse technological factor imposing its will on me this week.  Simply put, my main production computer – the one I use for creating and storing the specially made graphics and videos in the MSM blog – all at once decided it no longer wanted to boot.  This happened on Wednesday afternoon, after a morning in which it seemed to be perfectly content with business as usual, and it was operating just fine.

The trouble reared up when I returned from lunch.  As I tried to wake it from sleep mode, it refused the request.  Instead, it emitted a brief grinding noise, a kind of angry forewarning that something was about to go terribly wrong…and then it did.

The software remained uninterested in what the hardware had to say.  As the hardware groaned on and on, the software disregarded it.  Clearly the operating system, the very soul of the computer, wasn’t…well…operating.   My heart sank as the reality of what just occurred settled in.  I watched it all with great disbelief.

It was a poignant technological factor moment.

faint hope for content recovery

I am still uncertain if I’ll be able to recover the contents from the hard drive, or if I’ll have to start from scratch to rebuild it all.  The computer is now in the hands of a data doctor, and I am awaiting his diagnosis.

Actually, I did back-up some of the more critical stuff.  But there was also a lot that I hadn’t backed up.  And there was some I’d intended to back-up that very afternoon, especially the work I had done just that morning.  But I never got the chance.  It vanished along with the operating system before I could get to it.

If the contents of the hard drive turn out to be irretrievable, I’ll have also lost a good library of information that I’d accumulated over the last six months.  Mostly pdf’s but a few videos, too.  I’ve been so busy with other things that I wasn’t able to keep up with reviewing it as I’d originally hoped.  I’ll selectively rebuild it, but I’m not delighted with the prospect of having to do so. 

an inadvertent case study for value chain marketing

So I guess I’ve inadvertently become a case study within the context of a value chain approach for marketing.  After all, an external force, one I could not control, has temporarily derailed me, and I imagine it will take at least a week to catch my breath and say I’m back, back to the daily routine of creating new content for MSM.

I can’t help but feel a little embarrassed for having failed to heed my own advice about being wary of the external forces – and in this case, taking the necessary precautions to make sure everything was properly backed up. 

I’ll surely be more careful about backing things up in the future.  I now recognize better than ever that the external forces are indiscriminate in deciding who or what or when they’ll pounce.

It’s like the message contained in an old slogan commonly heard during a once popular TV show called Candid Camera: “When you least expect it…”

I knew it could happen, but I really wasn’t expecting it.  And now it’ll teach me a lesson about bouncing back from adversity.

18 Comments

  1. Gary Lamprey says:

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  12. Curtis Tanaka says:

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  13. Jacquline Youell says:

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  16. Kenneth Rudich says:

    Hi James:

    Unfortunate but…hopefully a recovery is still possible. Good to hear from you.

    Ken

  17. James George says:

    Hi Ken:

    Sorry you had such bad luck with the computer. Hopefully the data can be recovered. We use a couple backup solutions here. Both are great.

    Check out http://www.rsync.net and http://www.carbonite.com/

    One is a little cheaper and the other is more privacy oriented.

    Good luck

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