Skip to content

social good campaign-fitness, quality of life and business

Fitness as a Social Good

fitness as a social good

by Kenneth Rudich

Fitness speaks to the body’s ability to function efficiently and effectively.

why push fitness?

Remaining fit helps to increase the quality and years of a healthy life in three significant ways.

First, it aids with promoting individual fitness – where the ness is a state of being, the product of being fit.  It results in your body functioning efficiently and effectively.  Anybody at any age has the potential for achieving or improving fitness (but always check with your doctor before starting a fitness program).

The second significant contribution is to reduce the risk for disease.   A sedentary lifestyle – one in which there is too little movement – can make an individual prone to unhealthy conditions like diabetes, osteoporosis, obesity, back problems, and premature aging.  It also invites the advent of cardiovascular disease such as heart attacks, clogged arteries, and strokes. 

Third, a substantial absence of fitness within any sizable population can cause larger social ills in the form of decreased productivity, higher workplace absenteeism, skyrocketing healthcare costs, and rising insurance rates.  This not only hurts the community as a whole, but it also affects the individuals within it.  Furthermore, let’s be honest: asking a government to help contain the cost of healthcare when the citizens themselves are doing little about it is more than just a little hypocritical.

These are just a few of the reasons for advocating the pursuit of fitness among individuals, groups and society at-large.  I’ll bet you can think of at least a handful more.

advocating fitness 

By advocate, I mean promoting two characteristics in particular.

The first is knowledge about fitness – in other words, for you to become an educated fitness, health and wellness consumer.  This entails matters like knowing the types of activities that are recommended and/or ill-advised, the various aspects of a sound fitness program, and possessing the skill to assess and manage your own fitness rather than remain wholly dependent on someone else always telling you what to do. 

The second is to adopt a healthy lifestyle for now and into the future.  This suggests that you personally embrace a healthy lifestyle and hold yourself accountable for sustaining it.  This last part is the reason for suggesting the first form of advocacy above.

i’m not an expert, and I won’t try to play one either

As part of the social good campaign, I will re-visit this subject often in the weeks ahead. 

The bulk of the information I provide will be based on nearly twenty years of collaborating with Dr. Charles Corbin, a now emeritus professor of Exercise and Wellness from a major university in the United States.  He is the content expert.  I merely worked with him over the years to package the content for distance and online learning.  Google his name if you want to go to the source of this information about fitness and wellness – and a quite renowned source, I might add – especially if you want to enlighten your understanding of how to incorporate more of both into your life.

Meanwhile, I will try to be a faithful conduit for advocating and promoting the pursuit of health and wellness; and I will never pretend to be anything more than just that and that alone.

My definition of success for this endeavor is to whet your appetite to learn more, to want to become an educated consumer and, most importantly, to nudge you toward adopting a healthy lifestyle if you haven’t already. 

Perhaps you’ll even find yourself advocating it to others, like family and friends.


  1. great post to read says:

    In my humble oppinion, your article provides the viewers with all they need.

  2. Silas Sverchek says:

    I was just having a conversation over this I am glad I came across this it cleared some of the questions I had.

  3. Tifany Harlan says:

    Of course, what a great site and informative posts, I will add backlink – bookmark this site? Regards, Reader

  4. Thanks for posting. Good to see that not everyone is using RSS feeds to build their blogs ;)

  5. Chang Welland says:

    I’ve just started off a blog, the knowledge you give on this site has aided me extremely. Thank you for all your time & work.

  6. Chet Pistilli says:

    Nice post! You truly have a wonderful way of writing which I find captivating! I will definitely be bookmarking you and returning to your blog. In fact, your post reminded me about a strange thing that happened to me the other day. I’ll tell you about that later…

  7. Riley Pockrus says:

    Interesting read, perhaps the best article iv’e browse today. We learn everyday cheers to you!

  8. Arnulfo Mondelli says:

    I would like to say “wow” what a inspiring post. This is really great. Keep doing what you’re doing!!

  9. Carmon Gata says:

    I would like to say “wow” what a inspiring post. This is really great. Keep doing what you’re doing!!

  10. Joe Theesfeld says:

    Interesting read, perhaps the best article iv’e browse today. We learn everyday cheers to you!

  11. Chet Pistilli says:

    Thanks for posting. Good to see that not everyone is using RSS feeds to build their blogs ;)

  12. Riley Pockrus says:

    This post makes a lot of sense !

  13. Adrian Falvo says:

    Awesome post. I so good to see someone taking the time to share this information

  14. Curtis Aluqdah says:

    Hi there! Someone in my Myspace group shared this website with us so I came to give it a look. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers! Exceptional blog and wonderful design.

  15. Gary Lamprey says:

    I’ve been checking your blog for a while now, seems like everyday I learn something new :-) Thanks

  16. Isreal Goon says:

    I REALLY liked your post and blog! It took me a minute bit to find your site…but I bookmarked it. Would you mind if I posted a link back to your post?

  17. herve leger dress says:

    Most helpful site and information

  18. Pharmacy technician book says:

    nice post. thanks.

  19. nursing schools says:

    Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  20. Laureen Herzbrun says:

    Had some difficulty viewing the website in Firefox on the Mac, but I still loved the site! :)

  21. Garmin Forerunner 405 Review says:

    Excellent blog very well laid out indeed. I wish mine were as good as yours. Keep up the good work! If I could have your 10% creativity I would be very proud.

  22. Emile Evener says:

    Such a incredible blog you all got happening. Everyone loves the combination of excellent and exact info in addition to some intellectual ideas. It is nice to be able to finally discover great discussions where I think I can trust the information and also admire those who that publish it. Because of the online waste these days I continually love uncovering some real voices on the internet. Thank you for blogging and continue the good work, please!!

  23. Tweets that mention Social Good Campaign-Fitness, Quality of Life and Business | Marketing Strategy Management -- says:

    […] This post was mentioned on Twitter by Alex Shaffer, Naohiro Watanabe. Naohiro Watanabe said: Alert: Social Good Campaign-Fitness, Quality of Life and Business …: … lifestyle for now and into th… #marketing […]

  24. Social Good Campaign-Fitness, Quality of Life and Business … says:

    […] more: Social Good Campaign-Fitness, Quality of Life and Business … Tags: and-effectively-, body, fit-increases, function-efficiently, quality-and, […]

Leave a Reply