help! which one?
by Kenneth Rudich
Really. If you do nothing else during this visit to Marketing Strategy Management, please help me decide on a logo by leaving your vote in the comments section below. Which of the two logos above do you like better? Or, if you don’t like either, that’s an option too.
After all, a logo is an important part of the overall marketing initiative, whether it’s online internet marketing, social media marketing, or offline marketing. It assists with maintaining the continuity of the brand by leaving a consistent and, hopefully, lasting impression.
Some might even question why it’s taken me so long to establish one.
a little background about marketing strategy management
I started Marketing Strategy Management without putting a lot of thought into the aesthetic quality of its appearance. The skin was secondary to my initial concern, which centered on the task of developing good content as early as possible. I was eager to get the ball rolling rather than be held up by matters that could easily steal time from achieving that objective.
We’ve since explored a variety of subjects, like search engine optimization (SEO), social media marketing, internet marketing, social marketing, marketing communications, branding, and more. My favorite topic, and the one I’ll be focusing on with greater regularity in the future, is using a value chain approach to develop and manage a marketing strategy. They are all good and relevant topics, and I very much enjoy working with them.
In retrospect, I think it was a good idea to start with a single-minded focus on creating content. I am pleased with, and gratified by, the rapid growth in both the quantity of visitors and the number of subscribers.
More importantly, I am humbled by the caliber of the people who stop in and leave insightful comments about the content they’ve discovered.
In addition to these thoughtful observations, many of you have also taken a moment to share suggestions for improving the blog. In fact, second only to the insightful comments about the material have been thoughts related to the visual appeal of the skin – or rather, the lack thereof. My favorite came from a fellow who, after commending the content of a post, quickly added, “…but your opera is a bit wonk mate.” Others chose “bland” over “wonk.” Either way, I got the idea.
Simply put, the time has come to consider making renovations. And not just consider it, but actually make them. I want to thank everyone for nudging me in that direction. I’m always open to constructive criticism, and I’m glad so many of you were kind enough to give it.
Moreover, I hope you’ll keep on making suggestions and offering comments. I’m also open to having people author posts for MSM or provide any other material they believe is relevant. I regard this blog not so much as my own, but as a community blog – one that embraces everyone’s ideas. And that community, at least in my mind, spans the entire reach of the internet.
what’s ahead?
The renovation won’t be done overnight. I still believe strongly in maintaining the quality of the content, whether I produce it or it comes from another source. That alone consumes a fair amount of time and energy. Given other responsibilities that I also have, time is a somewhat limited commodity. I’ll have to find it where I can for making visual improvements.
And I will be trying other new things as well. But for now, I’m going to start by adopting a logo.
Again, please take a moment to give me your thoughts about the logos you see at the outset of this post.
May we all be exceedingly adept in our marketing efforts!
Best Regards, Ken
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Hmmm your notion of getting your priorities straight reminded me of an INC story I read the other day. The owner of Sam Adams is talking to his uncle who is currently an exec at Goldman Sachs. When he tells his uncle he bought a computer his uncle scolds him saying he has never heard of a company going under because of a lack of computers, but companies DO fail without customers.
Check it out here
http://www.inc.com/magazine/19880301/5901.html
Awesome post! I’ve been trying to come up with a good internet business idea for a while. Instead, I have come up with a great non-internet business idea, which kind of sucks in a way because this idea requires a lot of money, as opposed to a full internet-based business that might not require that much to get it started. I’m not giving up though. I recently started a blog where I plan to document my steps for starting my company. I figured it would keep me motivated and force me to keep at it. I also hope it will motivate the readers to keep trying to accomplish their goals. By the way, I love your site. I’ll be adding it to my list of interesting blogs.
Of course, what a great site and informative posts, I will add backlink – bookmark this site? Regards, Reader.