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promote a social good-donate blood

Social Marketing

save lives, donate blood

by Kenneth Rudich (another installment for the “Social Good” campaign.)

The prick of the penetrating needle barely registered in my brain.  The attendant possessed remarkable skill.  It was clean and quick, like it had been guided into my arm without meeting any resistance at all. 

I watched as the first surge of blood looped through the coiled tubing and flowed with effortless ease into the clear plastic bag at the opposite end.  The base of it began to slowly expand.  It was collecting every last drop.

Nothing more to do but sit back and wait.  I closed my eyes against the dull glare of the fluorescent lights and started mapping out the rest of the day.  Enough chores lay ahead to keep me occupied for the balance of it.  I went through each in my mind, sorting and prioritizing them. 

About twenty minutes and one orange juice later, the procedure was done.  And as I exited the door, the sun smiled down from its perch up above.  The feeling of inner serenity that follows a good deed had already settled in, and a dumb-but-nonetheless-real smile appeared on my face.

why donate blood?

It is estimated about 60% of the population will need blood or blood constituents at some point in their lives.  It could be you, someone in your family, a co-worker, a close friend, a neighbor, or a totally grateful stranger.  You never know who fate has targeted, or how.  See “Blood Recipient Stories and Thanks.” 

Yet only 3 out of 100 people in America donate blood.

Volunteer donors are constantly needed to help maintain the community supply.  Give blood and save lives.  It’s one of the noblest gestures you’ll ever be able to make.

You can give blood three times a year, host a blood drive, coordinate a blood drive, and encourage others to do likewise.  To find out more, visit:

United Blood Services  

The American Red Cross

Blood Recipient Stories and Thanks 



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