Skip to content
 

intricacies of seo run deeper than you might think

Intricacies of SEO Marketing

Intricacies of SEO

by Kenneth Rudich
 
The intricacies of SEO marketing are more substantial than you might initially imagine.
 
In many ways, it’s comparable to playing chess.  It requires the same kind of mental agility for recognizing hidden patterns, sizing up situations and, most importantly, turning them into opportunities.   Whether you’re an avid chess player or SEO practitioner, competitive advantage stems from being able to see what others are apt to miss.

seo looks at the typo as a friendly mistake

Typos are a good example.  In recognition of the fact that people are, after all, only human, SEO factors in the potential for less than stellar typing (or spelling) skills, and the subsequent likelihood for misspelled words in search engine queries.  What typically pains a teacher propels the SEO practitioner.
 
Google even offers a Keyword Typo Tool that generates a pool of possible misspellings for keywords and phrases.  Believe it or not, it’s recommended these keystrokes gone awry get included on your website’s keywords list.  Bear in mind, it takes only the smallest of lapses for a finger to drift.  On the off chance it will improve your rankings when it does occur, why not take advantage of it?
 
At first blush, it may sound crazy.  But as Google points out, misspellings are easy to get ranked for.
 
Moreover, the raw numbers behind it are really quite compelling.  If even only a small percentage of search engine users stumble while typing, your website stands to gain a considerable amount of traffic from it.

According to estimates from Internet World stats, nearly 2 billion people are on the internet worldwide as of December 31, 2009.   Let’s say you have assembled a reasonably strong list of misspelled keywords and phrases.  If one percent of the search engine users happen to err, whether through a typo or spelling goof, the potential yield of traffic to your site could be upwards of twenty million visitors.
 
For a local search in a smaller city, say of 100,000 people, a one percent error rate could drive as many as 1000 prospects to your site.

what’s the seo keyvord take away?

There’s an old saying in the news writing business: “To err is human, to error is wrong” (hint: error is a noun).   If you’re in the SEO business, however, whether it’s to err, to error, err, error, errror, or eror… it’s all good!

Search engine optimization is maturing quickly into an extremely sophisticated and focused internet marketing strategy for producing the best possible organic search results.

google’s SEO keyword typo tool in action

Enter the phrase “search engine optimization,” and the Google SEO Typo Tool will yield the list shown below.  Notice it is divided into two categories: Double Letters Typo and Missing Letters Typo.  It even provides the option to retrieve still more typos if you want.

Double Letters Typo

1. ssearch engine optimization 
2. seearch engine optimization  
3. seaarch engine optimization  
4. searrch engine optimization  
5. searcch engine optimization  
6. searchh engine optimization 
7. search engine optimization  
8. search eengine optimization
9. search enngine optimization
10. search enggine optimization
11. search engiine optimization 
12. search enginne optimization
13. search enginee optimization 
14. search engine optimization  
15. search engine ooptimization
16. search engine opptimization
17. search engine opttimization 
18. search engine optiimization 
19. search engine optimmization
20. search engine optimiization  
21. search engine optimizzation  
22. search engine optimizaation  
23. search engine optimizattion  
24. search engine optimizatiion  
25. search engine optimizatioon 
26. search engine optimizationn

Missing Letters Typo

1. earch engine optimization  
2. sarch ngin optimization  
3. serch engine optimiztion  
4. seach engine optimization  
5. searh engine optimization  
6. searc engine optimization  
7. searchengineoptimization 
8. sarch ngin optimization  
9. search egie optimizatio  
10. search enine optimization 
11. search engne optmzaton  
12. search egie optimizatio  
13. sarch ngin optimization  
14. searchengineoptimization  
15. search engine ptimizatin  
16. search engine otimization 
17. search engine opimizaion  
18. search engne optmzaton  
19. search engine optiization 
20. search engne optmzaton  
21. search engine optimiation  
22. serch engine optimiztion  
23. search engine opimizaion 
24. search engne optmzaton  
25. search engine ptimizatin  
26. search egie optimizatio
 
Get more typos?

24 Comments

  1. I was curious if you ever considered changing the page layout of your site?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or
    2 images. Maybe you could space it out better?

  2. read more says:

    Great blog! Will check back some other time to see if you add additions to your post.

  3. Rory Culotta says:

    Thanks for posting. Good to see that not everyone is using RSS feeds to build their blogs ;)

  4. Chet Pistilli says:

    Nice post! You truly have a wonderful way of writing which I find captivating! I will definitely be bookmarking you and returning to your blog. In fact, your post reminded me about a strange thing that happened to me the other day. I’ll tell you about that later…

  5. Jayson Breitling says:

    Good! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?

  6. Araceli Dolfay says:

    Thanks for posting. Good to see that not everyone is using RSS feeds to build their blogs ;)

  7. Curtis Tanaka says:

    Great read. Thanks for the info!

  8. Chang Welland says:

    Hello, this is my first time i visit here. I found so many interesting in your blog especially on how to determine the topic. keep up the good work.

  9. Luis Arnst says:

    Great read. Thanks for the info!

  10. Carrie Smillie says:

    Awesome post. I so good to see someone taking the time to share this information

  11. Talisha Tanen says:

    I REALLY liked your post and blog! It took me a minute bit to find your site…but I bookmarked it. Would you mind if I posted a link back to your post?

  12. Pete Widrick says:

    I was just having a conversation over this I am glad I came across this it cleared some of the questions I had.

  13. Jeff Olive says:

    I’ve been checking your blog for a while now, seems like everyday I learn something new :-) Thanks

  14. Johnathon Cassler says:

    You men are awesome, identified by yourself on Yahoo. Just needed to tell you which you’re awesome for discussing that .

  15. Brice Bartl says:

    I was just having a conversation over this I am glad I came across this it cleared some of the questions I had.

  16. Johnny Paywa says:

    Of course, what a great site and informative posts, I will add backlink – bookmark this site? Regards, Reader

  17. Consumer Wealth System says:

    Performing market and keyword research is definitely an fundamental process Get the market and keyword research right It is difficult to achieve good drastically wrong key phrases is usually dreadful…….

    Reliable Keyword Research Is a must…

  18. […] list for your website; and yet a third post in which you’re encouraged to even include potential typos or misspelled words in your keywords list.  You might want to check them out, […]

  19. Desiree Macartney says:

    Came across this article from Bing and just wanted to take my time to say thanks for the advice.

  20. Teddy Stassen says:

    Hello, I stumbled upon this site from Google and just wanted to take some time to say thanks for your marketing tips.

  21. Why You Need a Coin Dealer | American Gold Coins says:

    […] Intricacies of SEO Run Deeper than You Might Think | Marketing … […]

  22. Kenneth Rudich says:

    Hi Homer:

    You’re right. It can be mystifying at times. Stick with it. I’m sure you’ll continue to make good inroads.

    Ken

  23. Homer Cihak says:

    The world wide web of advertising is all pretty new as well as alarming for an aged man. I’m trying to figure out the ultimate way to utilize web sites like tweets and facebook in terms of branding your local business. I’ve read a great deal but we still don’t believe I have come to a point of complete understanding what can be done and also how.

  24. Tweets that mention intricacies of seo run deeper than you might think | Marketing Strategy Management -- Topsy.com says:

    […] This post was mentioned on Twitter by Jidhu Rahevar and Jayparth Rahevar, Bhuvan Rahevar. Bhuvan Rahevar said: The Intricacies of SEO Run Deeper than You Might Think | Marketing …: Enter the phrase “search engine optimizati… http://bit.ly/9CgqEg […]

Leave a Reply