by Kenneth Rudich
In the course of writing an earlier post about social marketing, I committed to dedicating at least one post per week to promoting a social good.
Let me reiterate that social marketing differs from social media marketing. Social marketing promotes the cause of a social good. A social good is anything that helps to improve our collective human experience. It includes causes we can all readily unite around – such as clean air, clean water, and clean land.
Further, I encouraged others who publish content, in whatever form it takes, to join in and make it a crusade for arousing greater awareness, interest and action in our well-being as a species. To exhibit a universal care and caring like the world has never seen before.
Given the various forms of communication now at our disposal, and given the pressing needs that surround us, there’s no better time than the present to become an active participant.
today’s social marketing — help keep our environment clean
There are at least three different levels of involvement one can embrace when it comes to keeping our landscapes, cityscapes, seascapes, and every other kind of earthly space free from the blight of human litter. They range from minimal-but-nonetheless-important participation to maximum activism.
- Refrain from contributing to the problem. This is the easiest of all. If everyone did this and only this, there’d be virtually no problem at all.
- As you come across small pieces of trash others have left behind, pick it up, at least when possible, and deposit it in a proper receptacle. This is a slightly more proactive approach, in which you extend yourself to become a more aggressive part of the solution. For instance, plucking a soda can out of the sand on the beach and placing it in a trash can.
- Spearhead, support, or participate in campaigns to clean up the environment, ranging anywhere from within your local community to even perhaps on a global scale.
positive is better than negative
Any of these three levels represent a positive step, and any series of positive steps can fuel forward momentum. If we generate enough forward momentum, the planet will surely be the better for it.
Social marketing can be a loyal ally for improving the human condition.