Comments on: creating value…or climbing up a waterfall?

By: Ten Marketing Communications Strategy Considerations |

Ten Marketing Communications Strategy Considerations | — Tue, 24 Jan 2012 18:39:59 +0000

[...] What is the composition of the customer target audience (consider demographics, psychographics, sociographics, firmographics)? Do different sub-groups exist within it? If so, then try to learn the motives, wants and needs of each, including (where possible) how they prioritize their preferences. Isolate how the sub-groups differ and how they’re similar. Identify which motives, wants and needs your enterprise can entertain. Remember, you’re searching for clues that will help you to create an intriguing customer value proposition. [...]

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